http://www.brandchannel.com/home/post/feed/2012/08/24/the-week-in-china-coke-brands-on-weibo-300-kfcs-starwood-skis-xiaomi-htc-and-a-homemade-lamborghini.aspx?format=atom – http://www.objectif-chine.com/revue-de-presse-du-luxe-en-chine_-27-octobre-au-2-novembre-2014/; A 2007 Nielsen report entitled “Trust in Advertising” showed that people trust referrals from their friends and other customers far more implicitly than one-way company messaging. Fundamentally, people don’t care what a company or brand thinks, they care what their friends think. What is this new fad called Twitter, and why are so many people talking about it? Twitter is a type of social networking microblogging service in which a subscribed user has 140 characters to say what they have to to the rest of the world.
Often referred to as a way of sending a “text message to the world,” Twitter has http://www.andreavascellari.com/2010/05/age-of-conversation-3-from-theory-to-social-media-practice/ grown in popularity over the past year to the point where even celebrities are using it. Additionally, news stations such as Fox and the Today Show regularly mention Twitter in their broadcasts. Only posting links or promotional content. Twitter is a personable social networking platform, and using it only for promotion goes against what Twitter stands for.
Your Twitter audience probably does not like receiving spam mail or spam phone calls, and it won’t work on Twitter either. If you need a place to post promotional material, use your website. Or better yet, stick with print ads. You might think using social media and your own blog to talk about your company is one of the ways to get your name out there. This may be true to some extent, but it is not the whole story.
To use the Internet effectively, you need to ask yourself what your potential customers want to know. Of course, Twitter can be a good way to draw attention to your best content, and even to special offers or products. However, the content must be genuinely remarkable to be worth posting about. If it isn’t people will lose faith in you and your company. The same applies for promotions. You are probably saying (rightly so) that different people have different perceptions of a product or service.
.. so how is that information going to help me? Well, that gives you a nice place to find out about the different points on the loyalty ladder. Not all good strategies rely on super tactics, a huge budget and star power. The basis of a good strategy is to win your audience without having to rely on a tactical brilliance team with bloated salaries that will regurgitate what every social media guru http://www.buybuychina.com/starbucks-china-wake-up-and-smell-the-pastry/ tells them to. Many businesses think they can abuse Twitter with links and promotions, but that is the quickest way to lose potential customers and gain spam status.